Rally & Rival was built for the schools, teams, families, and fans who make local pride mean something.

We believe school spirit is more than a shirt. It’s Friday night lights, carpool conversations, pep rallies, senior nights, hometown traditions, and the people who show up again and again. Our goal is simple: create spirit wear that feels personal, looks good, and helps your community rally around the schools you love.

Our Story

Founded in Shreveport, Louisiana, Rally & Rival was born from a love for local schools and the communities behind them.

As a former classroom teacher in both Caddo and Bossier Parishes, I saw firsthand how much school spirit matters — not just to students, but to parents, teachers, alumni, and entire neighborhoods. It brings people together. It gives families something to celebrate. It turns ordinary moments into memories.

That’s the heart behind Rally & Rival.

We design school spirit apparel that feels current, comfortable, and specific to your community — not generic mascot merch pulled from a catalog. Whether you’re cheering from the stands, running carpool, heading to class, or showing hometown pride on the weekend, we’re here to help you wear it well.

Giving Back

Rally & Rival isn’t just about what you wear. It’s about what you support.

That’s why a portion of every purchase goes back to local schools. No sign-ups. No hoops. Just real impact.

Every shirt, sweatshirt, blanket, or tote helps support the schools and communities that made this brand possible — because spirit wear should represent your school and help rally behind it.